News Reviews

Taco John’s trademarked ‘Taco Tuesday’ in 1989. Now Taco Bell is fighting it

A sign hangs at a Taco Bell on May 23, 2014, in Mount Lebanon, Pa. Declaring a mission to liberate "Taco Tuesday" for all, Taco Bell asked U.S. regulators Tuesday, May 16, 2023, to force Wyoming-based Taco John

Taco John’s has held the trademark for the phrase for over 30 years. But Taco Bell argues to the U.S. Patent and Trademark Office that it has become too common a phrase to belong to a single entity.

(Image credit: Gene J. Puskar/AP)